Yes! I guess it’s not the answer you wanted, hm? Once you see that there is a deficit in some specific region and you have fewer visitors in from that region, you should pay attention to that reason, of course, it depends more or less on your products (goods/services). Before we create stunning web page we also analyze your competitors and find weak points in their business and we apply to your business! You don’t need to know much about those tools, it’s important to learn only the basics. Not all information will be needed for your business, we, of course, will recommend you what type of information is strongly needed. These are the recommended books for starting, but it might look hard, but honestly its friendly tool which is here to make your life easier.